More surprising than the Bush poll bounce is the fact that at this late date, it suddenly seems difficult to figure out how best to express the case against President Bush. Kevin Drum, William Saletan and others show just how much contested territory there is. Kevin's post is particularly interesting, challenging first "the consensus criticism among mainstream analysts: not so much that Bush is a captive of extremist ideology as that he's simply incompetent." Kevin picks apart several good versions of this theory, from Saletan and Andrew Tobias, and concludes, "Now, there's still nothing wrong with hammering away at this stuff, but in the end these are arguments about competence, and if you're not a policy wonk this kind of argument is just too arid and intellectual to be compelling. Michael Dukakis tried running on competence and got his head handed to him."
I have been an advocate for the incompetence argument for a long time, and while I could be described as a policy wonk, I don't think it can be dismissed this easily. I'm particularly surprised that Kevin, whose "bad CEO" theory has been the most sociologically acute explanation of Bush's performance in office, would so easily be scared off this line of attack. Granted, the most accurate case against Bush may not necessarily be the most effective -- the Republicans obviously find a completely false attack against Kerry's performance in battle more useful than the more accurate criticisms that could be leveled. ("Only intermittently effective as a Senator" doesn't have quite the ring of "He ran from a fight and betrayed us to the enemy.")
The voting public long ago lost most of its faith in Bush; to reinforce that loss of faith it is necessary to tell a story about the Bush presidency, one that rings true, makes sense, and gives people an explanation for their personal and economic anxiety. The basic premise of that story must involve a failure of leadership, and that failure is a story of incompetence.
Let's go back to Kevin's comment about Dukakis. His slogan was "competence, not ideology", in retrospect a vacuous, arrogant claim that could be knocked down simply by proving that Dukakis was not all that competent (Boston Harbor) and/or that he had some kind of ideology, which left him at the end denying that he was a liberal rather than making the case for whatever he was. Competence alone is not a case for election.
The case for Kerry cannot be simply "competence," and he knows that. But the case against Bush does depend on proving incompetence.
Consider, for example, the domestic policy proposals that Bush unveiled in his convention acceptance speech. The charges against them were as obvious and as uninteresting as the proposals: They're recycled. There's not enough detail. They're going to be expensive. All true, but not every idea has to be new; I don't need details; and if Bush really has the will, then maybe he can find the money -- he seems to find it for everything else.
What seems to have gone unsaid about this laundry list was that these weren't proposals that were blocked by a hostile Congress or that he couldn't find the money to fund. It's that most of them died as a result of his own incompetence and that of his administration. Could Bush have partially privatized Social Security in his first term? Quite possibly, but the commission he appointed, and the hacks he had working for him, didn't understand the first thing about it, and treated the serious technical problems they were paid to solve ? mainly the huge transitional costs -- as PR problems to be obscured by patently dishonest claims such as that Social Security is a bad deal for African-Americans. His "ownership society" proposals for tax-free accounts for health and retirement were so transparently just cover for another tax cut for the rich that he backed off even offering them in the State of the Union this year. His two domestic accomplishments, No Child Left Behind and the Medicare prescription drug bill, are basically sound ideas marred by profound incompetence in design. Most of those who support or supported the Iraq War now have the same view of that misadventure. And then there's allowing North Korea and Iran to become nuclear powers. On the macroeconomic front, while a president is not necessarily responsible for every turn of the business cycle that takes place on his watch, Bush is wholly responsible for his total indifference to the distinction between tax cuts and deficit spending that might shorten the recession and generate demand, and those that would not. That indifference is incompetence.
David Brooks is right that Bush's proposals hold the promise of a "transformational" presidency. The same was said of his 2000 "compassionate conservatism" campaign platform, and many Democrats worried that if Bush was truly able to integrate the idea of a supportive government with a fundamentally conservative vision, particularly by modernizing programs that Democrats are afraid to touch, it would represent a very powerful political transformation. But it didn't happen. And we know now that it's not going to happen. That's because "transformational presidents" are, above all, managerial geniuses. The success of FDR was not that he had a bunch of good ideas and pushed them through. It's that he managed a process of idea-development, collaboration, and disagreement among people he knew were far smarter than he was. For much of his eight years, Ronald Reagan was a transformational president, also because of his competence as a leader -- and before you balk at that, my point is that Reagan pretty much knew his limits, his strengths and weaknesses, and for the most part, he had competent people like George Schultz working for him. A great example of the Reagan administration's competence was the decision in 1982 to raise taxes after the tax cuts of 1981 produced a bigger deficit than expected.
Bush's case for himself is all about vision and will. He's willing to make enemies internationally, offend liberals, and transgress some of the principles of public life, because getting things done in a dangerous world sometimes requires that. For that reason, I think the two planks of Kevin's proposed case against Bush -- that he's going to get people killed and that he operates in secret -- actually reinforce the Bush message. The problem with Bush message is that he doesn't really have a coherent vision or will, and the problems we've created for ourselves didn't need to be created. That has to be the base of the message, and other points build on that. For example, Kevin's point that Bush should be critiqued for operating in secret doesn't have much bite if you assume the administration is competent. Given the threat of terrorism and other chaos, we need a certain amount of secrecy. The problem, however, is that the administration uses secrecy not to protect us, but to cover up its own incompetence and failings, and to suppress useful criticism.
Bush is almost the mirror image of Dukakis. Where Dukakis seemed to be claiming that "competence," without any content or clear aims, was his only ideology, Bush is claiming that ideology -- that is, a clear vision -- is in itself competence. That is, because he is clear about what he intends to do, you can count on him to do it. So, even if you don't fully agree with his ideology, you can trust him in a way that you can't trust Kerry, who does not have such a clear vision. It's an audacious claim, but totally false. To deal with it, Kerry needs a clear vision both on Iraq and the economy -- I think he's almost there, but it needs to be distilled down to its simplest elements -- but he also needs to challenge the Bush equation of ideology/vision with competence.
Kevin argues that "the Bush branding is just too strong" on this message. If so, I don't really see a way out. But you can't brand a lie forever. But there is now a solid two months, with people paying attention. The public has already lost faith in Bush based simply on results. They need to be constantly reminded why the President is responsible for those results, or they will fall back to the instinctive trust they give him because he is the president.
I don't have a more specific suggestion other than to always, always, always use phrases like "failure of leadership," and not try to brand Bush as simply too conservative. One way to make the case is to focus away from Bush and more aggressively on all the people around Bush, not one of whom is popular or trusted, although they are also not that well known. Cheney, Ashcroft (whose record of finding and prosecuting real terrorists ranks with Joseph McCarthy's record of finding real communists, i.e., zero), Rumsfeld/Wolfowitz/Feith/Perle, etc. One measure of Bush's incompetence is that he has surrounded himself with the very wrong people.